INTI International College Subang

3+0 BA (Hons) in Marketing & Event Management


Fees (Malaysian students)
RM 75,000 RM 63,750 15% OFF *
Course Length
3 years
Intake
January, April, August
About the course

This programme is offered in collaboration with University of Hertfordshire, UK and designed for students interested in a career in Marketing, Tourism and the Hospitality industry, where events play an integral part. Students are given the academic and professional underpinnings required to work in this creative, vibrant and dynamic sector.

The pathway prepares students for Event Management in both a national and an international context by exploring theoretical and practical cases from both perspectives. It develops students' expertise and competencies through a variety of learning, teaching and assessment approaches. The curriculum includes practical modules where students can apply their skills and learning to planning and delivering events. This rich combination of theory and practice enables students to address the challenges, problems and issues of this fast-paced industry.

This mixture of academic development and skills-driven competencies provide the students with a strong background in Event Planning and Design, Technical Operations, Risk Management, Product Innovation, Marketing Communication, Strategy and the ability to create the ‘event experience' with a sound marketing strategy.

Highlights:

  • This programme mirrors the entrepreneurial focus of the University of Hertfordshire, UK
  • Dedicated industry project module – students are given an opportunity to work on an Employer Project in Year 2. It is embedded into the programme as a credit–earning subject
  • Employer lecturers and projects – Top industry experts are brought into classes as guest lecturers. Students will also have the opportunity to work on real industry projects
  • Senior and experienced industry people will conduct embedded industry workshops. The aim of these workshops is to provide a set of skills that will help graduates provide immediate value as an employee
  • Soft-skills workshop – Industry experts will conduct workshops on articulation, presentation skills and self-confidence, which will be embedded into a credit-earning academic module
  • Resume writing workshop and clinic – Students will be guided in writing good resumes, which will be vetted by senior faculty members
  • Students can spend one semester in the University of Hertfordshire while paying local tuition fees. Interested students can also apply for scholarships
* 15% INTI Edu-Assist Waiver is only applicable to those having a household income (including both working parents) of RM8,000 or less (Applied to West Malaysia students) and RM6,000 or less (Applied to East Malaysia students).
Entry Requirements
  • INTI Foundation: Completion of Foundation Programme
  • Diploma: Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions
  • STPM: Two (2) full passes
  • A Level: 2Es
  • UEC: 5Bs
  • SAM: Pass in 5 subjects, no subjects below 10/20
  • NSW (HSC): Minimum 10 units with UAI 55, no subjects below 50
  • CPU: 6 passes with an average of 55, no subject below 50
  • Tertiary Entrance Examination (TEE): 5 subjects with a minimum aggregate of 279
  • Government Matriculation
  • Others: Please contact INTI International College Subang

English Requirement

  • SPM English: Grade 1-6
  • English 1119: Grade 1-6
  • GEC O-Level: Pass
  • IELTS: Band 6.0 & above
  • TOEFL: 550 & above
  • TOEFL (computer based): 213 or above
  • Pitman ESOL: Higher Intermediate/Advance
  • UEC English: Grade 1-6
Subjects

Year 1

  • English for Business Studies 1
  • English for Business Studies 2
  • Global Perspectives in Business
  • Hospitality Services Management
  • Introduction to Business & Management (Double module)
  • Introduction to Marketing Communication
  • Principles of Marketing
  • Quantitative Methods for Business & Management
  • The Event Industry

Year 2

  • 21st Century Consumer Marketing
  • Enhancing Employability in Event Management
  • Event Planning & Risk Management
  • Event Strategy: Culture & Sporting Events
  • Industry Project
  • Market & Social Research A
  • Marketing for Small Enterprise
  • Marketing Planning
  • Olympic Impact & Legacies
  • Product Innovation

Year 3

  • Business & Commercial Awareness
  • Contemporary Issues in Marketing
  • Market & Social Research (Double module)
  • Operations Management for Events
  • Social Network & Enterprise
  • Sponsorship, Partnership & Finance
  • Visitors Attraction Management

MPU Subjects

  • Community Service & Co-curriculum 3
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills / Bahasa Kebangsaan A