INTI International College Subang

3+0 BA (Hons) Marketing


Fees (Malaysian students)
RM 75,000 RM 63,750 15% OFF *
Course Length
3 years
Intake
January, April, August
About the course

This course is offered in collaboration with University of Hertfordshire, UK.

Students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills to successfully manage this critical function. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.

Highlights:

  • A comprehensive learning experience with a mix of face-to-face and online support learning through Blackboard, with access to course materials, assignments and faculty members at any time
  • Exposure to real industry projects and practical learning experience via international faculty, overseas guest professors and live lecture conferencing
  • Opportunity for students to participate in the Semester Abroad Program (SAP) and experience different cultures and environments, helping them expand their global perspectives
  • Graduate employment rate of 87% within six months of graduation, with graduates joining companies such as KPMG, Padini, PricewaterhouseCoopers, Ricoh etc.
  • New programme structure to equip students with up-to-date syllabus needed by today's industries
  • Industry-relevant modules such as SAP's Enterprise Resources Planning module are included in the curriculum to be aligned with the Government's effort to emphasise the training of skilled manpower. Multimedia Development Corporation (MDeC), the key implementing agency, has formed MyUniAlliance to upskill local professionals and upgrade undergraduates with an industry-relevant syllabus. INTI is part of the MyUniAlliance-SAP leg
* 15% INTI Edu-Assist Waiver is only applicable to those having a household income (including both working parents) of RM8,000 or less (Applied to West Malaysia students) and RM6,000 or less (Applied to East Malaysia students).
Entry Requirements
  • INTI Foundation: Completion of Foundation Programme
  • Diploma: Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions
  • STPM: Two (2) full passes
  • A Level: 2Es
  • UEC: 5Bs
  • SAM: Pass in 5 subjects, no subjects below 10/20
  • NSW (HSC): Minimum 10 units with UAI 55, no subjects below 50
  • CPU: 6 passes with an average of 55, no subject below 50
  • Tertiary Entrance Examination (TEE): 5 subjects with a minimum aggregate of 279

Government Matriculation

  • Others: Please contact INTI International College Subang
Subjects

Year 1

  • Creativity, Technology & Innovation
  • Economics for Business
  • English for Business Studies 1
  • English for Business Studies 2
  • Global Perspectives in Business
  • Introduction to Enterprise Resource Planning
  • Introduction to Marketing Communications
  • Marketing Data Analysis
  • Principles of Marketing
  • Professional Development for Marketers (Double module)

Year 2

  • 21st Century Consumer Marketing
  • Digital Marketing
  • Enhancing Employability in Marketing
  • Industry Project
  • Managing People
  • Marketing for The Small Enterprise
  • Marketing Planning
  • Product Innovation

Year 3

  • Business & Commercial Awareness
  • Contemporary Issues in Marketing
  • Managing Media & Communications (Double module)
  • Market & Social Research (Double module)

CHOOSE 1 OUT OF THE FOLLOWING
COMBINATION A

  • Management Science in Business
  • Social Network & Enterprise

OR COMBINATION B

  • Dissertation (double module)

MPU Subjects

  • Community Service & Co-curriculum 3
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills / Bahasa Kebangsaan A