IACT College -pentaling jaya campus

BA (Hons) Advertising and Design


Fees (International students)
USD 13,316 USD 9,987 25% OFF *
Course Length
3 years
Intake
Feb, Sep
About the course
Bachelor of Arts (Hons) Advertising and Design 3+0, in collaboration with University of Sunderland, explores the integration of strategising, conceptualising ideas and creative design conducted within the challenges of today’s competitive advertising industry. Students will be exposed to the various demands of creating and executing advertising campaigns, building their portfolio through modules such as Introduction to Advertising, Advertising the Campaign, and Advertising the Book, and by working towards a final year dissertation to examine advertising or design issues. The programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College, with graduates offered the opportunity to attend convocation and receive their certification at University of Sunderland’s prestigious UK campus. Highlights of industry engagement include student-professional collaboration in classroom activities and guest lectures by leading experts.
Entry Requirements
  • Pass STPM with a minimum of grade C in two subjects and an average CGPA of 2.0. 
  • Pass A Level with a minimum of grade E in three subjects.
  • Pass UEC with a minimum of grade B in five subjects.
  • Pass Matriculation or Foundation with a minimum CGPA of 2.0 or its equivalent.
  • Other qualifications recognised by Ministry of Education, Malaysia and considered on a case-by-case basis.
  • English requirement
    • SPM 1119 (GCE-O) – C6
    • IELTS  – Band 6.0
    • IACT College's Intensive English Programme – Level 4
  • Additional Requirements
    • Applicant must submit a design portfolio based on drawings and sketches, journals, essays, reports and stories, digital and film photographs, digital illustrations using Adobe Photoshop or Illustrator or similar software, 3-D Models or Animation.
Subjects

Year 1

  • Design Theory 1
  • Digital Image Making
  • Drawing Techniques
  • Pengajian Malaysia
  • Introduction to Advertising 1
  • Introduction to Advertising 2
  • Motion Graphics 1
  • Visual Communication in Graphic Design
  • Electives
    • Digital Video Production
    • Media Planning
    • Web Design 1
    • Web Design 2

Year 2

  • Advertising Practice, The Book 1
  • Advertising, The Campaign
  • Branding, Position and Identity
  • Pengajian Islam / Pendidikan Moral
  • Design Theory 2
  • Graphic Communication
  • Motion Graphics 2
  • Bahasa Kebangsaan
  • Electives
    • Integrated Marketing Communication
    • Photography
    • Research Methodology
    • Drawing Techniques

Year 3

  • Advertising Practice, The Book 2
  • Creative Team Campaigns
  • Design Research Project
  • In-Company Practical Training
  • Major Project 1, The Creative Direction
  • Major Project 2, The Negotiated Brief
  • Major Project 3, The Creative Competition