IACT College -pentaling jaya campus

Diploma in Marketing and Advertising


Fees (International students)
USD 7,533 USD 5,649 25% OFF *
Course Length
2.5 years
Intake
January, April, May, August
About the course
At IACT College, lessons are conducted based on real-life projects - just like in a real ad agency, PR firm or multinational companies. It presents a dynamic and holistic syllabus designed to meet the ever-changing demands of the industry. Above all, it grooms the student to be a versatile creative professional. The college provides fun yet effective learning approach that makes the Diploma one of the most established Advertising Diploma in the country and has launched the career of many of its graduates in reputable organisations locally and at the world stage.
Entry Requirements
  • Pass SPM / O Level with a minimum of 3 credits.
  • Pass UEC with a minimum of grade B in 3 subjects.
  • Other qualifications recognised by Ministry of Education, Malaysia and considered on a case-by-case basis.
  • English requirement
    • SPM – grade C
    • UEC – C8
    • IELTS – Band 5.0
Subjects

Year 1

  • Advertising Principles
  • Brand Management
  • Communication English 102
  • Communication English 103
  • Communication English 104
  • Computer Graphics
  • Creative Thinking
  • Introduction to Sociology
  • Presentation Skills
  • Media Research, Strategy, Planning & Buying
  • Marketing Communication
  • Marketing Communications Research
  • Marketing Principles
  • Mass Communication
  • Research Methodology
  • Bahasa Kebangsaan
  • Pengajian Malaysia

Year 2

  • Account Management
  • Advertising Campaign Planning
  • Consumer Behaviour
  • Creative Concept Development
  • Creative Process and Execution
  • Cross Cultural Studies
  • Pengajian Islam / Pendidikan Moral
  • In-Company Practical Training

Year 3
Electives: Choose any four (4) subjects
Creative Electives

  • Contextual Studies
  • Copywriting
  • Motion Graphics
  • Photography and Digital Imaging
  • Portfolio Building
  • Visual Communication
  • Web Design

Marketing Electives

  • Corporate Social Responsibilities (CSR) and Corporate Communication
  • Event Planning and Project Management
  • Integrated Marketing Communications
  • Interactive Marketing
  • Public Relations