KDU University College - Glenmarie Campus

Diploma in Mass Communication


Fees (International students)
USD 10,548 USD 36,272 20% OFF *
Fees (Malaysian students)
RM 40,640 RM 28,448 30% OFF *
Course Length
2 years
Intake
January, March, May, September
About the course

Designed with the perfect balance of theory and practice, KDU’s Diploma in Mass Communication ensures students are grounded with a strong foundation in the communications field and are exposed to real-world experience through projects and campaigns.

Students will pick up knowledge and develop skills in areas such as radio and TV production, journalism, digital media, advertising and public relations, and complemented with writing, public speaking, media planning and research skills. These exposure into the different aspects of the industry allow students a deeper insight of these communication areas, which helps them to decide on their specialisation in the future.

Students will train in our state-of-the-art creative suites and studios, allowing them access to industry-standard tools and practices. Not only that, students will also garner plenty of real-world experience through our industry collaborations.

Upon completion of the programme, students may opt to articulate into our Bachelor of Communication programme, or to Australia’s Queensland University of Technology and Griffith University.

*The 20% bursary is applicable to the tuition fee component only.
Entry Requirements
  • SPM / GCE 'O' Level : Pass with min. 3 Credits;
  • UEC: Min. 3 Credits;
  • Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency): Pass (Subject to review and approval of certified transcripts);

English Language Requirement

  • Pass (SPM / 1119 / UEC / O Levels examination)
  • Band 5.5 in IELTS; or a score of 196 (computer-based) or 69 (internet-based); or 525 (paper-based) in TOEFL
Subjects

YEAR 1

  • Critical Thinking and Reading Skills
  • Introduction to Film Studies
  • Introduction to Communication and Media
  • Introduction to New Media
  • Introduction to Radio Production
  • Introduction to Sociology
  • Media Research Methods
  • Media, Culture and Society
  • Principles of Newswriting and Reporting
  • Principles of Public Relations
  • Principles of Advertising
  • Public Speaking Skills
  • Writing and Referencing Skills

Year 2

  • Consumer Behaviour
  • Creative Strategy
  • Introduction to Publication Design
  • Human Communication
  • Multimedia and Web Development
  • Media Law & Ethics
  • Media Planning
  • Organisational Communication
  • Photo Communication
  • Practical Training
  • Principles of Copy Writing

MPU

  • Co-Curricular Activities and Community
  • Malaysia Culture and Life
  • Pengajian Malaysia 2 (Malaysian Students)
  • Bahasa Melayu Komunikasi 1 (International Students)
  • Personal Development Planning

*Bahasa Kebangsaan A is compulsory for all Malaysian students:

  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programmes).